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tiffany jewelry outlet RN hopes sales of edgy anti-cancer apparel grow0 commentsMICHAEL HINKELMAN / DAILY NEWS STAFF Tiffany Wade started making the apparel shortly before her hairstylist's mom died from breast cancer.Travel Deals$1059 -- 5-Nt. Trip to Turks & Caicos from Philly, $400 Off
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See all travel deals »Michael Hinkelman, Daily News columnistLast updated:Monday, March 10, 2014, 12:16 AM
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tiffany outlet online T IFFANY WADE, 29, of Cheltenham Township, is CEO of Kissess LLC, a company that makes "F--- CANCER" apparel, with the "C" in "F---" replaced by a breast-cancer-awareness ribbon. Wade, a divorced mother of two daughters and a registered nurse, started the apparel line a year ago, shortly before her hairstylist's mother died of breast cancer.
tiffany and co Q: How'd you come up with the idea for the company?
wholesale tiffany jewelry A: I've been an RN for 10 years and worked at Hahnemann [University Hospital] for almost eight years. I cared for cancer patients and watched families struggle. I posted a picture on Instagram last March with "F--- CANCER" and got responses from followers by the hundreds: If you make a T-shirt with that, I'll buy it.
Q: What's the brand?
A: I did not think about ["F--- CANCER"] when I did this and wanted to make it a little more modest. I live in a society where, you know, we're edgy, and the more edgy something is, the better it sells. I also get paid to host special events and I sell my apparel there and at pop-ups. My edgy persona gave it an extra pop.
Q: The biz model?
A: I answer phones, take orders, do shipments and even print some tees. Most business I do from the trunk of my car. I spend a lot of time rippin' and runnin' and goin' to hospitals.
Q: A bit overwhelming?
A: Right now, I just wing it. If I could reach out to somebody with a big company and people could show me how to manage inventory, the business will grow. I have thousands of followers on Instagram. My website has only been up for a couple of months.
Q: How much sold?
A: I don't know, honestly. If I guess, I'd say 1,500 Ts.
Q: Cost?
A: Hats and Ts for adults are $25; Ts and skullies for kids are $20.
Q: You donate to families of cancer patients?
A: I've given Toys "R" Us gift cards, pharmacy cards, free Ts. I've also helped a couple of families with burial expenses.
Q: Your customers?
A: My core is mostly African-American, but my customers are everybody because we all know somebody who died of cancer or has cancer. It started with the inner-city community of Philly, but working-class people have purchased the most Ts. The average age of customers is 20 to 35.
Q: You're big on social media.
A: It's like a free TV commercial. If you get your followers to reach out to entertainers and celebrities and they wear my apparel, that'll boost sales.
Q: Your game plan?
A: I'm looking for a storefront/office where I have a part-time print person, a receptionist who takes orders and a driver to make deliveries.
On Twitter: @MHinkelman
Online: ph.ly/YourBusiness
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